About Us

Every Successful Business Needs Experienced Business Management

Somebody has to manage every detail of every project to completion. If you don’t have a manager, you’re spending your time managing your business instead of growing it. The sooner you can get these details off your plate, the faster you can scale your business and delight your clients.

OBM Squared was created in 2008 for that purpose. We work IN your business so you can spend more time working ON your business. We keep your business growing by coordinating the people, processes and projects that are vital to the success of your business.

We specialize in implementing the procedures that allow your online business to operate at its fullest potential. We coordinate your goals, systems and team for you – with keen common sense and years of experience.

What Makes Us Different

Marketing Mindset

We’ve implemented the marketing programs of Taki Moore, Ryan Deiss, Vanessa Horn, Caitlin Bacher, Frank Kern and Neil Patel for our clients, to name but a few.

Team Leadership

We have over 30 years experience managing people, processes and projects.

We’ve managed virtual teams of contractors from 2 -20 people, leading them in fulfilling the goals of the business.

Technical Expertise

We have personally worked with scores of applications and created hundreds of Marketing Campaigns and Launch Funnels.

We understand the way systems work, which makes us the perfect choice to manage your applications and team.

Online Business Experience

We’ve been delighting clients online for over 14 years. Experience is invaluable in successful online business management.

OBM Community Leaders

We’ve been Certified OBM’s for over seven years. We participate in the testing process that all OBM candidates must pass to earn their certification.

Michael Stetina
CERTIFIED ONLINE BUSINESS MANAGER
BS, OHIO STATE UNIVERSITY

“My passion is keeping operations organized and running smoothly.”

Some people are natural born managers. That’s me. Throughout my career, I’ve always been the person the business owner can count on to get the job done.

I enjoy observing a process and then improving it. Whether it’s managing an online business or standing in line at a fast food restaurant, my mind is constantly looking for better ways to get things done.

I began working online in 2008 after a career managing traditional businesses. I started building websites, then learned every aspect of doing business online, including SEO, email marketing and online launch funnels.

My strength is my knowledge of the technical aspects of virtual business combined with years of practical business management experience. I’m an expert in all the applications you need to scale your business.

I’m member of the International Association of Online Business Managers, founded by my mentor Tina Forsyth. We’re certified by Tina Forsyth, creator of the Online Business Manager certification program, as well as Digital Marketer, the leading authority in digital marketing.

Wendy Lynn
CERTIFIED ONLINE BUSINESS MANAGER

“Creating calm out of chaos will always increase revenue.”

I am passionate about conquering the chaos for my clients so their products and services seamlessly deliver on time and stress free. I am an organizational, planning and implementation expert. I enjoy the challenge of creating results driven solutions to all the intricacies of running a multi-layered business.

I have been managing businesses, encouraging clients and have been a thought partner to entrepreneurs for over 20 years. My direct, common sense approach to streamlining and perfecting the internal workings of a business always produces positive results. I thrive on taking ownership and making things happen.

I’m member of the International Association of Online Business Managers, and a member of the International Association of Women in Coaching. I’m the Operations Manager for the largest Self Publishing company in the US, managing over 130 contractors on a daily basis.

Hear more from past and present clients

Michael is an organizational genius. He created systems and workflows for the recurring tasks in my business. And we’re creating our Standard Operating Procedures as well.

His greatest strength is that he has extensive online marketing experience and contributes to the business as a Thought Partner, helping to set objectives.

Eric Partaker

Michael has been with us for years – he was our first OBM. Since then he’s fulfilled several other roles in our company. He’s a startegic thinker that always finds the best solution for the situation. He’s organized, dependable and he is always responsive when we need him. If you’re looking take your business to the next level, give him a call.

Chetan Parkyn / Carola Eastwood

In Michael Stetina, we found not only a tremendous partner in success, we found a truly caring, competent, consistent advocate for our best interests, and an implementation expert. We are huge fans of Michael, both for what he did for us and how he did it. He is always cool, calm, collected and focused, even when driving big projects towards deadlines that matter. The best way to sum this up is to simply say that Michael is the best consultant we have ever found and worked with.

Steve Lishansky

Since hiring Michael Stetina as my Online Business Manager, I’ve been able to sit back and exhale. Before Michael, I was the bottleneck of my business. I was responsible for absolutely everything. Content creation, content formatting, content promotion, image creation, social media, community management, sales funnels, sales calls, customer issue resolution, product creation, and design. You name it, and it was on my plate.

Michael has reduced my stress substantially by helping me to organize my business through Standard Operating Procedures and to build a team of trusted contractors that we can now delegate the workload to. We also strategize and streamline together. Michael has an innate ability to explain complex subjects in the simplest of terms and action plans. He is technologically savvy, reliable, dependable, knowledgeable, responsive and caring. Michael is a true blessing in my life.

Colleen Sedgwick

Michael is a Rockstar! He’s the Tech MASTER and the ninja behind all of our online & event systems at Big Impact. He’s knowledgeable, he’s super responsive- and most of all he’s a Leader. This provides more FREEDOM & Peace of Mind for us, knowing Michael has it handled! Best of all, we don’t have to ask- he just does it. Voila, things are just handled.. it’s like MAGIC! We couldn’t be happier. If you need expert technology help, he’s your guy! Hire him right away!

Mark & Shannon

Get In Touch

Whether you’re new to Online Business Management, or you’re interested in replacing your current OBM, we’d love to talk. Just answer a few questions and we’ll contact you to schedule a convenient time to meet.